Biophilia
What is Biophilia?
Do you feel more at ease on a walk through the forest? During time spent by a lake? There’s a scientific name for that: Biophilia. Biophilia is a love of life and all things living. Its humans innate need to be connected to nature. Researchers have found that more than 90% of people imagine themselves in a natural setting when asked to think of a place where they felt relaxed and calm. Being in or around nature is imperative to our physical and mental health which affects our productivity and general wellbeing. In fact, an environment devoid of nature can have a negative effect on our health, productivity and well-being!
What is Biophilic Design?
Biophilic Design seeks to connect the natural world into the built environment. It’s designing nature into the spaces we live, work, heal and gather. Designing nature into these spaces is a sound economic investment. Studies show that spaces using a Biophilic Design approach:
improve stress recovery
lower blood pressure
boost creativity
improve cognitive performance and productivity
expedite healing
elevate moods
This leads to greater health and productivity in our businesses and families. It is our mission at Clay to inspire our community to feel more connected to the spaces we live, work and gather!
Do better environments make better people and better companies?
Biophilic Design is often regarded as a luxury for business owners but in reality, studies show that improving employee well-being through Biophilia can impact productivity costs and the bottom line. Industries spanning a variety of sectors - from hospitals to corporate offices - spend, on average, 90% of their operating costs on Employees and Human Resources. 4% of this cost is due to sick days and unproductivity from loss of focus and negative mood. These statistics make it clear that the smartest economic investment is an investment in employees and their overall satisfaction! Small improvements in productivity could boost profits and the bottom line more dramatically than reducing energy costs. In short, PRODUCTIVITY DRIVES PROFIT.
